I got a birthday card last month and it got me thinking about what we do (or don’t do) for our customers, especially the young ones.
I got a birthday card last month and it got me thinking about what we do (or don’t do) for our customers, especially the young ones.
The other day I was looking on the internet for parks and recreation departments that have their own iPhone apps. It’s something we have been thinking about doing. In my search I came across the Staunton, Virginia Parks and Recreation site, and I read an interesting article.
Recreation activity guides, or brochures, are essentially catalogs that list all of their events, classes and programs. There has been a lot of debate lately regarding print vs. online activity guides for city recreation departments.
It’s not easy to stay in contact with teens. From my experience they rarely look at the seasonal activity guides, rarely search out recreation programs through the parks and recreation department (YMCAs on the other hand do a pretty good job), and rarely, if ever, visit the city website. So what’s an organization to do?…
It’s no secret that the economy is still in bad shape. Parents still want to send their kids to camp though.
I see a lot of parks and recreation department and YMCA brochures. Most of them have one thing in common, the cover is not as engaging as it could be. I would show you examples but I don’t want anyone getting offended. Just take a look at yours or the city recreation departments and YMCAs…
It can be very challenging getting feedback from parents. You want to know what they thought of your program or event. Where can you improve? What did they like or dislike about it? Is there any reason they wouldn’t return? Was there a highlight of the event for them? Here are 4 ways to get…
It’s never been easier to shoot video. Video is great for marketing your programs and/or camps, to use in your programs themselves (kids love making mini-movies), and even for staff evaluation (film your staff teaching an activity and use it to help them improve). Advice on Using Your Camp Video to Market Online Jennifer Selke…
It’s time to crush the competition by using creative marketing. Who’s your competition? Any company/organization that provides recreation programs, youth programs, teen programs, fitness programs, etc. in your community. Not everyone in your community reads your activity guide cover to cover. In fact, many of them probably don’t even open it. With any business, non-profit…
