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Putting Together a Teen Newsletter

9. June 2010

It’s not easy to stay in contact with teens. From my experience they rarely look at the seasonal activity guides, rarely search out recreation programs through the parks and recreation department (YMCAs on the other hand do a pretty good job), and rarely, if ever, visit the city website. So what’s an organization to do? Email a [...]

Payment Plans for Summer Camp

2. March 2010

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It's no secret that the economy is still in bad shape. Parents still want to send their kids to camp though.

How to Design The Cover of Your Activity Guide

22. February 2009

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I see a lot of parks and recreation department and YMCA brochures. Most of them have one thing in common, the cover is not as engaging as it could be. I would show you examples but I don’t want anyone getting offended. Just take a look at yours or the city recreation departments and YMCAs [...]

Ideas for Getting Feedback From Parents

22. January 2009

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It can be very challenging getting feedback from parents. You want to know what they thought of your program or event. Where can you improve? What did they like or dislike about it? Is there any reason they wouldn’t return? Was there a highlight of the event for them? Here are 4 ways to get the [...]

Marketing with Video

14. January 2009

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It’s never been easier to shoot video. Video is great for marketing your programs and/or camps, to use in your programs themselves (kids love making mini-movies), and even for staff evaluation (film your staff teaching an activity and use it to help them improve). Advice on Using Your Camp Video to Market Online Jennifer Selke (TheCampDirector.com) has [...]

10 Creative Ways to Market Your Afterschool Programs

8. December 2008

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It’s time to crush the competition by using creative marketing. Who’s your competition? Any company/organization that provides recreation programs, youth programs, teen programs, fitness programs, etc. in your community. Not everyone in your community reads your activity guide cover to cover. In fact, many of them probably don’t even open it. With any business, non-profit or [...]

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